1. Be you. The best way to do anything is your way. Start selling yourself to the right people by being yourself. You will then meet people that relate to you, understand what you’re saying and you’ll be more able to provide a product to solve their pain if you have – or have had – a similar pain.Furthermore, you will find that it is so much easier to relate with people and build real rapport by just being yourself. It requires less effort on your part and your customers will see you as an authentic and genuine person – making it far easier to sell to them later